Tag Archives: brand religion

The Sacred and the Profane

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“Just as a modern man’s habitation has lost its cosmological values, so too his body is without religious or spiritual significance. In a summary formula we might say that for the nonreligious men of the modern age, the cosmos has become opaque, inert, mute; it transmits no message, it holds no cipher. The feeling of the sanctity of nature survives today in Europe chiefly among rural populations, for it is among them that a Christianity lived as cosmic liturgy still exists.”

Mircea Eliade – The Sacred and the Profane (The Nature of Religion) – written in 1956

PS: Could science (or rather, scientism and other isms) supply the new non-theistic religious experience? Certain ideological positions seem to enjoy “sanctity” status, while others are taboo. There is even talk of “brand religion” in marketing, with brand communities built around a consciousness of kind, traditions and rituals (for shared memories, experiences and behaviors), and a sense of solidarity and moral responsibility among members! Can man make sense of his journey and his life without transcendence, and without a higher authority or a fixed frame of reference (the Absolute)? What do you think?